Digital Marketing Essentials E-Learning Training

De Digital Marketing Essentials Training biedt een praktische en uitgebreide introductie tot de kernprincipes van digitale marketing. Deze training is ontworpen voor beginners en professionals die hun kennis willen uitbreiden om effectieve digitale marketingcampagnes te plannen en uit te voeren.

Wat leer je?

• Basis van digitale marketing: Leer hoe online marketing verschilt van traditionele marketing en ontdek de voordelen van digitale strategieën.
• Social media marketing: Begrijp hoe platforms zoals Facebook, Instagram, LinkedIn en Twitter effectief ingezet kunnen worden om merkbekendheid te vergroten.
• Zoekmachineoptimalisatie (SEO): Ontvang tips om de zichtbaarheid van websites in zoekmachines te verbeteren.
• E-mailmarketing en contentstrategie: Leer hoe je waardevolle inhoud creëert die leads genereert en klanten bindt.
• Analyse en rapportage: Ontdek tools zoals Google Analytics om prestaties van campagnes te meten en te optimaliseren.

Voor wie is deze training geschikt?

• Marketingprofessionals die hun vaardigheden willen uitbreiden.
• Starters in de digitale marketingwereld.
• Kleine ondernemers die hun bedrijf online willen laten groeien.
• Iedereen die betrokken is bij online promotie en klantcommunicatie.

Waarom kiezen voor onze training?

• Toegang tot bekroonde e-learningmodules.
• Een online mentor die je tijdens je leertraject ondersteunt.
• Praktijkvoorbeelden en hands-on oefeningen om direct toe te passen.

Demo Digital Marketing Essentials Training

Cursusinhoud

Embracing the Digital Opportunity

Course: 37 Minutes

• Embracing the Digital Opportunity
• Digital Consumer Behavior
• Customer Expectations
• Digital Disruption
• The Digital Customer Journey
• Digital and Your Organization
• Digital Impacts on Business Growth and Opportunity
• Knowledge Check: Reviewing Your Digital Opportunity Skills

Building a Digital Market via Websites and Email

Course: 50 Minutes

• Building a Digital Market via Websites and Email
• Online Search Behavior
• Why Businesses Need a Website
• Matching a Website to Customer Need
• Design for User Experience
• Customer Journey and Conversions
• Key Concepts of Email Marketing
• Advantages of Email Marketin3
• Email Campaigns and the Customer Journey
• Knowledge Check: Reviewing Your Digital Market Skills

Social Media and Social Selling

Course: 55 Minutes

• Social Media and Social Selling
• Key Concepts of Social Media
• Social Media Platforms
• The Benefits of Social Media
• The Benefits of an Active Community
• Social Media Advertising
• Social Media and Digital Strategy
• Social Media Tools
• Social Selling
• Personal Branding
• Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills9

Creating Effective Social Customer Service

Course: 44 Minutes

• Creating Effective Social Customer Service
• Digital and Customer Behavior
• Social Media and Customer Expectations
• Social Customer Service
• Advantages of Social Customer Service
• Live Chat and Chatbots
• Social Listening and Reputation Management
• Social Customer Service Challenges
• Monitoring Social Customer Service
• Knowledge Check: Assessing Your Skills for Effective Social Customer Service

Assessing Digital Challenges and Risks

Course: 44 Minutes

• Assessing Digital Challenges and Risks
• Data Breaches
• Internal and External Risks
• Data Protection and Cyber Threats
• Mitigating Risk Through Planning
• Practical Requirements for Managing Risk
• Responding to a Live Crisis
• Digital Challenges
• Legislation and the Use of Digital
• Knowledge Check: Reviewing Your Skills for Managing and Mitigating Digital Risks8

Expanding Your Digital Mindset

Course: 28 Minutes

• Expanding Your Digital Mindset
• Digital: An Agile Approach
• Using Digital to Set Goals
• Using KPIs and Digital Data Analytics
• Digital and Your Own Role
• Digital Culture and the Organization
• Knowledge Check: Applying a Digital Mindset