Digital Marketing Essentials

Building a Digital Market via Websites and Email

Course: 38 Minutes

Building a Digital Market via Websites and Email
Online Search Behavior
Why Businesses Need a Website
Matching a Website to Customer Need
Design for User Experience
Customer Journey and Conversions
Key Concepts of Email Marketing
Advantages of Email Marketing
Email Campaigns and the Customer Journey
Knowledge Check: Reviewing Your Digital Market Skills

Social Media and Social Selling

Course: 41 Minutes

Social Media and Social Selling
Key Concepts of Social Media
Social Media Platforms
The Benefits of Social Media
The Benefits of an Active Community
Social Media Advertising
Social Media and Digital Strategy
Social Media Tools
Social Selling
Personal Branding
Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills

Creating Effective Social Customer Service

Course: 32 Minutes

Creating Effective Social Customer Service
Digital and Customer Behavior
Social Media and Customer Expectations
Social Customer Service
Advantages of Social Customer Service
Live Chat and Chatbots
Social Listening and Reputation Management
Social Customer Service Challenges
Monitoring Social Customer Service
Knowledge Check: Assessing Your Skills for Effective Social Customer Service

Assessing Digital Challenges and Risks

Course: 32 Minutes

Assessing Digital Challenges and Risks
Data Breaches
Internal and External Risks
Data Protection and Cyber Threats
Mitigating Risk Through Planning
Practical Requirements for Managing Risk
Responding to a Live Crisis
Digital Challenges
Legislation and the Use of Digital
Knowledge Check: Reviewing Your Skills for Managing and Mitigating Digital Risks

Expanding Your Digital Mindset

Course: 21 Minutes

Expanding Your Digital Mindset
Digital: An Agile Approach
Using Digital to Set Goals
Using KPIs and Digital Data Analytics
Digital and Your Own Role
Digital Culture and the Organization
Knowledge Check: Applying a Digital Mindset