Google is an American company best known as a search engine. Although the company has made its name as a search engine, and the vast majority of its revenue comes from advertising, it has successfully established itself in a number of areas, including cloud computing, software and hardware.
The company's cloud unit is called Google Cloud, which includes components such as G Suite, the company's productivity applications such as Gmail and Google Drive.
The company was originally founded in 1996 by Sergey Brin and Larry Page while they were students at Stanford University in California. The company was officially launched in 1998, and then held an IPO in 2004 to take it public.
In 2015, the company announced its plans to reorganize its many interests as Alphabet.
Google is Alphabet's main subsidiary and operates as an umbrella for its Internet interests. Following the restructuring, Sundar Pichai became CEO of Google and Larry Page CEO of Alphabet.
Google launched its Google Career Certificates program in 2017, which offers certifications in data Analytics, UX Design and Project Management. All courses are taught remotely and can be completed in as little as six months. Google says the goal is to help people gain the qualifications needed to land a high-paying, high-growth job without a college degree. The search giant also considers the training courses equivalent to a four-year degree in related jobs.
Like the IT Support and Automation in Python certifications, these programs are designed and taught by Google employees working in the respective fields. Participants in these programs are prepared with essential skills they need to get a job. No prerequisites are needed to take the courses.
In addition, Google expanded its IT Certificate Employer Consortium, which includes more than 50 other employers besides Google, such as Hulu, Sprint and Walmart. There are also hundreds of internship opportunities offered at Google for those who complete Career Certificate programs, which can provide real on-the-job training.
The Google Career Certificate program builds on other Google programs to help people who do not have college degrees find careers in IT Support. According to Google, the Google IT Certificate program is very popular. It has helped many thousands of participants find new jobs and increase their income after successful completion of the course.
In 2017, Google launched its Grow with Google initiative, a series of technical training programs, professional certifications and tools to help people advance their IT careers and organizations. Google career certificates are an important part of this venture.
If you are interested in a new job in some of the fastest growing technology sectors, Google Career Certificates can provide you with some of the skills you need. Google's online learning programs now include user-experience design, project management and data analytics, and include an Android development certification course.
These complement the IT support program offered by Google since 2018. They are relatively inexpensive and do not require a degree or experience to enroll. Earning one of the certifications gives you access to job application tips and connections to more than 140 companies that partner with Google.
The company chose IT sectors that train well online, are in high demand, pay well and can be assessed for mastery. According to Google, there are more than 1 million job openings in these fields, with an average starting salary of €69,000.
Compared to traditional IT training, Google certifications have a strong added value. The main advantages of Google certifications are:
All Google Cloud certification exams can be taken remotely using Kryterion's online surveying service (OLP).
Be sure to avoid the following actions or circumstances during the exam session. Any intentional or unintentional violation of security protocols during the exam may result in the suspension of your session and rejection of your exam result. Some examples of don'ts include:
You must show your official photo ID when you check in with the online examiner. Your first and last name must match the name on your photo ID. If the name does not match, you will not be allowed to take the exam and your exam fee will be forfeited.
There are several reasons why Google certifications can serve you and your business well. This applies to both you as an owner, IT professional, digital marketing professional, agency and student.
Learn Google's tools in depth
Google Analytics and Google Ads are tools that are in high demand. Many people know the basics of these tools, but many will not know the broad different capabilities of these tools. Suppose you want to get the most out of Google's tools; what better way to get your employee certified by Google. Through Google's certifications, individuals can learn these expert skills.
Through Google certifications, you can get great tips on such topics. Google's trainers put together these courses. These can be beneficial if you want to build a career or business in any of these areas.
Set up successful campaigns and improve conversions
Google offers expert-level certifications for Google My Business, Google Analytics and Google Ads. Having powerful knowledge about these tools can be beneficial. In fact, these tools can help you set up successful digital marketing campaigns.
Expertise on these tools are also useful for improving conversions. You can use expert knowledge about these tools to grow your business. Or you can also use this expertise to help other businesses. You can help them achieve their goals and accelerate their growth.
Improve your portfolio or resume
Maybe you are a digital marketing professional looking to improve your resume. Or you are part of an agency that helps other companies grow. Google certifications can help you stand out.
Google certifications stand out. This can be in your resume or as part of your digital portfolio. You can use these certifications to your advantage and get more clients. You can also get better job opportunities or other lucrative offers.
Google certifications add credibility to your brand
Perhaps you want to grow your brand or make your business more visible. Either way, Google certifications act as a powerful form of social proof. These certifications can add tremendous value and credibility to your brand. Customers, stakeholders and other business owners will view your brand with higher value. This happens when you have a range of Google certifications to add to your credibility.
Some certifications also help you get the Google Partners badge. This badge adds to your brand's authority and expertise.
Become a Google Partner
Through Google Ads certifications, you can obtain the coveted Google Partners membership. This has many lucrative benefits. Google endorses you through this membership. Or, Google endorses your agency as a Google ads expert.
Moreover, as a Google Partner, you also get other additional benefits. You get training, support and rewards from Google. These help your business get more customers and build trust with them. You can stay abreast of industry trends and get access to technical support. You can be rewarded for your achievements.
Google courses are suitable for any IT professional, whether private or business. According to your already acquired training and knowledge, you choose which Google training you start with, or continue with. Do you need advice? Then we are at your service via phone, chat and email.
For each online training course purchased, you have 1 year of access. 24 hours a day, 7 days a week for up to 365 days. So you decide when and how long you learn for the training. Is the daytime not convenient? The evening and night are available to you. Even if you go on vacation for a few weeks, this is no problem and you simply pick it up again after your well-deserved vacation.
Google offers a selection of career-oriented certifications for (aspiring) IT professionals. These online training programs are designed to prepare you for careers in sought-after fields such as technical support, data analytics, project management, user experience design, digital marketing and mobile application development.
The different types of certifications offered by Google are:
Google's IT support certificate provides the skills you need to launch a variety of IT careers, such as tech support specialist and help desk technician. These entry-level positions focus on setting up and troubleshooting computer systems, and are a common starting point for a career in IT because of their low entry threshold and exposure to numerous technical fields. From these positions, you can advance to a range of IT positions or climb the ranks to management of technical support and beyond.
Google's IT support certification curriculum also aligns with CompTIA A+ certification, so Google certification graduates should be able to take the A+ exam with little or no additional preparation.
The following jobs match Google's IT Support:
Google's UX design certification provides an ideal starting point for a career in the fast-growing field of user experience design.
For those who don't know, user experience (UX) refers to an end user's interaction with an organization and its products and services. The goal of UX design is to provide users with an easy, intuitive and satisfying experience.
Most UX designers work in the digital space and focus on how users interact with Web sites, applications and other connected devices. As the number and versatility of digital devices continues to increase, UX design is becoming one of the most sought-after skills in the modern job market.
The following jobs match Google's UX Design:
Google's project management professional certificate provides the skills and credentials to pursue an entry-level role as a project manager.
For those with non-technical backgrounds or inclinations, project management is a great way to break into the lucrative IT space. And the demand for certified PMs goes far beyond information technology; salaries and job growth for project managers are on the rise across all industries.
Project managers combine soft skills like communication, problem solving and organization with strong business acumen and proven frameworks like Agile and Scrum to ensure projects are completed on time, on budget and to specifications. With Google's Project Management Certificate, you'll learn to use these valuable skills and more as you prepare for a job in this promising field.
The following jobs match Google's Project Management:
Google's Data Analytics certificate provides the skills and credentials to pursue an entry-level role as a data analyst. Data analysts use technology to turn raw data into actionable intelligence that drives smarter business decisions.
As organizations' databases grow and information becomes one of their most valuable commodities, data analysts who can mine, process and analyze this "digital gold" will be in high demand. The Google Data Analytics professional certification teaches you the tools, techniques and best practices to break into this fast-growing field.
The Google Data Analytics certification training covers in-demand skills and platforms, including spreadsheets (Google Sheets and Microsoft Excel), the statistical programming language R, data querying in SQL and the data visualization tool Tableau. You will also learn marketable soft skills for data analysts, such as critical thinking and problem solving.
Graduates of the Google Data Analyst Certificate have the skills and portfolio for a junior- or associate-level data analyst position. Once you have gained some experience, data analysts can branch out into a range of lucrative and interesting positions, such as data scientist, business intelligence analyst and data engineer.
The following jobs match Google's Data Analytics:
Android, the world's most widely used mobile operating system. Many of its features make it different and better than other mobile operating systems. Learning Android App Development is a great skill in itself. The process of learning about Android development is very challenging and exciting. Just think, if you get an official certificate from Google and it proves that you are a good Android app developer, how good will it be. This will create an impact and will help grow your Android development career.
What is Google Developers' AAD certification program?
AAD, stands for Associate Android Developer. The AAD certificate is officially issued by Google Developers after completing a project-based evaluation process and an online interview. The certificate helps Android app developers stand out from the crowd. This evaluation process also lets you know if you are industry ready or not. You get a certificate and a virtual badge with it. You can use that badge on your social media handles and also as an email signature. The Associate Android Developer certificate and badge have many benefits.
Benefits of being a Google Certified Android Developer:
The following jobs match Google's Associate Android Developer:
Delivered by Google, this is one of the best entry-level digital marketing certifications to build job-ready skills. In just six months (or less), you can get an accredited certification and start working in digital marketing or e-commerce with no prior experience. The certificate includes 7 courses on the key tasks a digital marketing professional must perform on a daily basis. It is a practical course with easy-to-follow lessons and a well-defined structure.
The following jobs match Google's Digital Marketing & E-commerce:
The following IT professional career jobs become available to you after obtaining the appropriate Google certifications:
Google IT Support certification:
Google UX Design certification:
Google Project Management certification:
Google Data Analytics certification:
Associate Android Developer certification:
Google Digital Marketing & E-commerce certification:
In 1995, two Computer Science students at Stanford University, Larry Page and Sergey Brin, began working on a computer program called BackRub; a search engine that used backlink analysis to track and capture data on the Internet. (The name "BackRub" is derived from the algorithms that calculate how many "backlinks" a Web page contains.)
BackRub's crown jewel was a data collection system known as PageRank, which determined a Web site's ranking by counting the number of pages, blending the relevance of those pages and linking back to the original Web page.
That technology led directly to the rise of Google, which Page and Bryn self-funded from their Stanford dorm room on a minimal budget. The pair used discounted computer parts and maxed out their credit cards before Andy Bechtolsheim, co-founder of Sun Microsystems, wrote a $100,000 check to "Google Inc." to get the company up and running in 1998, when Google was officially founded. Bechtolsheim reportedly wrote the check immediately after seeing an early demonstration of a Google product on the porch of a Stanford professor.
Soon more money was pouring in (Amazon founder Jeff Bezos was an early investor) and Google began its rise to the top of the Internet search engine pyramid. The search engine was officially rolled out in 1999, the same year Bryn and Page opened the first Google offices in Menlo Park, Ca. (the garage was owned by Susan Wojcicki, one of the first employees and now CEO of Google).
The company's new mission was simple and direct:
To organize the world's information and make it universally accessible and useful.
The name itself has an interesting background. The term "Google" is derived from the word "googol"; a term for the number one followed by 100 zeros. The name appears in the book "Mathematics and the Imagination," which was presumably read and admired by Page and Bryn. According to company history, both Google founders saw the term as a nice way to capture the arduous task of gathering information about everything on the Internet.
In 2002, Google really hit its stride with the introduction of AdWords, its pay-per-click third-party advertising platform. Once again, Yahoo had a chance to corner Google, when Page and Bryn approached the technology company asking for $3 billion in funding. Yahoo refused, Google found the money elsewhere, and Google AdWords has become a huge profit center for Google over the past 16 years.
Soon after, Google launched several other major corporate initiatives, such as Google AdSense (2003), a product that allowed companies to connect with global advertisers at the click of a button. Google's e-mail product, Gmail, was launched on April 1, 2004.
More launches followed:
In 2007, Google was also named the best company to work for in the U.S. by Fortune magazine.
Today, Google continues to pursue what it calls a relentless search for better answers as its core business philosophy.
The company also continues to build on its extensive range of products and services and in 2015 changed its corporate structure, with parent company Alphabet now leading Google and its extensive presence with offices in 50 countries around the world. Alphabet reported $110.9 billion in revenue in 2017, with net profit of $12.6 billion.
Larry Page and Sergey Brin didn't do too badly either. The Google co-founders now have a net worth of $54.4 billion and $53 billion, respectively. That's a long way from a dorm room at Stanford, and remains one of the most compelling business success stories in history - one that grows every day.
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