Digital Marketing Essentials

Marketing Essentials" refers to the fundamental principles, strategies, and tactics that are essential for businesses to successfully promote and sell their products or services. These essentials typically encompass a range of activities aimed at understanding customer needs, creating value propositions, communicating with target audiences, and ultimately driving sales. Some key components of marketing essentials include:

Building a Digital Market via Websites and Email

Course: 38 Minutes

• Building a Digital Market via Websites and Email
• Online Search Behavior
• Why Businesses Need a Website
• Matching a Website to Customer Need
• Design for User Experience
• Customer Journey and Conversions
• Key Concepts of Email Marketing
• Advantages of Email Marketing
• Email Campaigns and the Customer Journey
• Knowledge Check: Reviewing Your Digital Market Skills

Social Media and Social Selling

Course: 41 Minutes

• Social Media and Social Selling
• Key Concepts of Social Media
• Social Media Platforms
• The Benefits of Social Media
• The Benefits of an Active Community
• Social Media Advertising
• Social Media and Digital Strategy
• Social Media Tools
• Social Selling
• Personal Branding
• Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills

Creating Effective Social Customer Service

Course: 32 Minutes

• Creating Effective Social Customer Service
• Digital and Customer Behavior
• Social Media and Customer Expectations
• Social Customer Service
• Advantages of Social Customer Service
• Live Chat and Chatbots
• Social Listening and Reputation Management
• Social Customer Service Challenges
• Monitoring Social Customer Service
• Knowledge Check: Assessing Your Skills for Effective Social Customer Service

Assessing Digital Challenges and Risks

Course: 32 Minutes

• Assessing Digital Challenges and Risks
• Data Breaches
• Internal and External Risks
• Data Protection and Cyber Threats
• Mitigating Risk Through Planning
• Practical Requirements for Managing Risk
• Responding to a Live Crisis
• Digital Challenges
• Legislation and the Use of Digital
• Knowledge Check: Reviewing Your Skills for Managing and Mitigating Digital Risks

Expanding Your Digital Mindset

Course: 21 Minutes

• Expanding Your Digital Mindset
• Digital: An Agile Approach
• Using Digital to Set Goals
• Using KPIs and Digital Data Analytics
• Digital and Your Own Role
• Digital Culture and the Organization
• Knowledge Check: Applying a Digital Mindset  

Embracing the Digital Opportunity

Course: 37 Minutes

• Embracing the Digital Opportunity
• Digital Consumer Behavior
• Customer Expectations
• Digital Disruption
• The Digital Customer Journey
• Digital and Your Organization
• Digital Impacts on Business Growth and Opportunity
• Knowledge Check: Reviewing Your Digital Opportunity Skills

Building a Digital Market via Websites and Email

Course: 50 Minutes

• Building a Digital Market via Websites and Email
• Online Search Behavior
• Why Businesses Need a Website
• Matching a Website to Customer Need
• Design for User Experience
• Customer Journey and Conversions
• Key Concepts of Email Marketing
• Advantages of Email Marketin3
• Email Campaigns and the Customer Journey
• Knowledge Check: Reviewing Your Digital Market Skills

Social Media and Social Selling

Course: 55 Minutes

• Social Media and Social Selling
• Key Concepts of Social Media
• Social Media Platforms
• The Benefits of Social Media
• The Benefits of an Active Community
• Social Media Advertising
• Social Media and Digital Strategy
• Social Media Tools
• Social Selling
• Personal Branding
• Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills9

Creating Effective Social Customer Service

Course: 44 Minutes

• Creating Effective Social Customer Service
• Digital and Customer Behavior
• Social Media and Customer Expectations
• Social Customer Service
• Advantages of Social Customer Service
• Live Chat and Chatbots
• Social Listening and Reputation Management
• Social Customer Service Challenges
• Monitoring Social Customer Service
• Knowledge Check: Assessing Your Skills for Effective Social Customer Service

Assessing Digital Challenges and Risks

Course: 44 Minutes

• Assessing Digital Challenges and Risks
• Data Breaches
• Internal and External Risks
• Data Protection and Cyber Threats
• Mitigating Risk Through Planning
• Practical Requirements for Managing Risk
• Responding to a Live Crisis
• Digital Challenges
• Legislation and the Use of Digital
• Knowledge Check: Reviewing Your Skills for Managing and Mitigating Digital Risks8

Expanding Your Digital Mindset

Course: 28 Minutes

• Expanding Your Digital Mindset
• Digital: An Agile Approach
• Using Digital to Set Goals
• Using KPIs and Digital Data Analytics
• Digital and Your Own Role
• Digital Culture and the Organization
• Knowledge Check: Applying a Digital Mindset

Digital Marketing: Getting to the Customer

Course: 37 Minutes

• Reaching Today's Consumer
• The Digital Marketing Funnel
• Planning Your Digital Marketing Activities
• Social Media Marketing
• Exercise: Applying Digital Marketing

Search Engine Marketing: Getting Discovered by the Custome

Course: 30 Minutes

• The Urgency and Relevance of Search Marketing
• Onsite Search Engine Optimization
• Offsite Search Engine Optimization
• Search Engine Advertising
• Exercise: Optimizing Search Results

Managing Your Reputation Through Content Marketing and Online

Course: 37 Minutes

• Customer Evaluation and Individualization
• Online PR and Narrative Marketing
• Online PR: Blogs and Communities
• Media, Press Releases, and Brand Protection
• Exercise: Managing Reputation Online

Digital Marketing Partnerships, Sales, and After-sales Processs

Course: 27 Minutes

• Increase Your Sales with Affiliate Marketing
• Leveraging Online Sponsorship and Interactive Ads
• After Sales and Recommendations
• Exercise: Maximizing Sales and After-sales Processes

Reaching Customers Digitally

Course: 27 Minutes

• Rise of the Prosumer
• The Zero Moment of Truth
• Leading Consumers to Purchases
• Developing a Digital Marketing Pla3
• Pros and Cons of Social Media Marketing
• Marketing through Social Media
• Exercise: Reaching Out to Customers Digitally

Helping Customers Find You

Course: 24 Minutes

• Getting Noticed through Search Engine Marketing
• Onsite SEO: Tags, Names, Images, and Links
• Onsite SEO: Formatting, Headlines, and Keywords
• Offsite SEO Strategies
• Search Engine Advertising Strategies
• Exercise: Leveraging Search Engine Marketing

Managing Your Corporate Reputation Online

Course: 28 Minutes

• Trends of the Digital Revolution
• Intensifying Customer Connection
• Reaching Out and Promoting through Online PR
• Generating Blog Traffic
• Benefiting from Social Communities and Forums
• Handling Media Crises
• Exercise: Content Marketing and Online PR