Digital Marketing Essentials Training

€192,39 €159,00 Incl. tax Excl. tax

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The Best Digital Marketing Essentials Award-winning E-Learning Training Extensive interactive videos with spoken text Certified teachers Practical exercises Certificate. Read more.

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Digital Marketing Essentials E-Learning Training

The Digital Marketing Essentials Training is designed to provide professionals, entrepreneurs, and students with a strong foundation in the dynamic world of digital marketing. This comprehensive course covers all the critical aspects of digital marketing, equipping you with the knowledge and tools to effectively promote brands, engage audiences, and drive measurable results.

What You’ll Learn:

SEO (Search Engine Optimization): Enhance your website’s visibility and organic reach.
Social Media Marketing: Master the strategies for platforms like Facebook, Instagram, LinkedIn, and Twitter.
Content Marketing: Learn to create compelling content that resonates with your audience.
Email Marketing: Build, grow, and engage your subscriber lists effectively.
Analytics: Understand how to track and measure the performance of your campaigns.
Paid Advertising: Get hands-on with Google Ads, PPC campaigns, and other pay-per-click platforms.

Who Should Attend:

Marketing professionals seeking to expand their skillset.
Business owners wanting to boost their online presence.
Students exploring a career in digital marketing.
Anyone interested in learning the fundamentals of modern marketing.

Why Choose This Course?

This training offers:

Award-winning e-learning modules for flexible, self-paced learning.
Access to industry experts through live mentorship sessions.
Official practice exams to prepare you for globally recognized certifications.
Real-world case studies and examples for practical application.

By the end of the course, you’ll have a well-rounded understanding of digital marketing principles and the confidence to execute successful campaigns.

Course content

Embracing the Digital Opportunity

Course: 37 Minutes

Embracing the Digital Opportunity
Digital Consumer Behavior
Customer Expectations
Digital Disruption
The Digital Customer Journey
Digital and Your Organization
Digital Impacts on Business Growth and Opportunity
Knowledge Check: Reviewing Your Digital Opportunity Skills

Building a Digital Market via Websites and Email

Course: 50 Minutes

Building a Digital Market via Websites and Email
Online Search Behavior
Why Businesses Need a Website
Matching a Website to Customer Need
Design for User Experience
Customer Journey and Conversions
Key Concepts of Email Marketing
Advantages of Email Marketin3
Email Campaigns and the Customer Journey
Knowledge Check: Reviewing Your Digital Market Skills

Social Media and Social Selling

Course: 55 Minutes

Social Media and Social Selling
Key Concepts of Social Media
Social Media Platforms
The Benefits of Social Media
The Benefits of an Active Community
Social Media Advertising
Social Media and Digital Strategy
Social Media Tools
Social Selling
Personal Branding
Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills9

Creating Effective Social Customer Service

Course: 44 Minutes

Creating Effective Social Customer Service
Digital and Customer Behavior
Social Media and Customer Expectations
Social Customer Service
Advantages of Social Customer Service
Live Chat and Chatbots
Social Listening and Reputation Management
Social Customer Service Challenges
Monitoring Social Customer Service
Knowledge Check: Assessing Your Skills for Effective Social Customer Service

Assessing Digital Challenges and Risks

Course: 44 Minutes

Assessing Digital Challenges and Risks
Data Breaches
Internal and External Risks
Data Protection and Cyber Threats
Mitigating Risk Through Planning
Practical Requirements for Managing Risk
Responding to a Live Crisis
Digital Challenges
Legislation and the Use of Digital
Knowledge Check: Reviewing Your Skills for Managing and Mitigating Digital Risks8

Expanding Your Digital Mindset

Course: 28 Minutes

Expanding Your Digital Mindset
Digital: An Agile Approach
Using Digital to Set Goals
Using KPIs and Digital Data Analytics
Digital and Your Own Role
Digital Culture and the Organization
Knowledge Check: Applying a Digital Mindset

Digital Marketing Essentials Training