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Item number: 124878353

Digital Marketing Essentials Training

Item number: 124878353

Digital Marketing Essentials Training

159,00 192,39 Incl. tax

The Best Digital Marketing Essentials Award-winning E-Learning Training Extensive interactive videos with spoken text Certified teachers Practical exercises Certificate.

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Digital Marketing Essentials E-Learning Training

Order this amazing, award-winning Digital Marketing Essentials E-Learning course online, 1 year 24/7 access to extensive interactive videos, speeches, hands-on tasks and progress monitoring. After the course you will receive a certificate of attendance.

The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online, mobile devices now account for over 50 percent of web page views, the current worldwide total number of Internet users is 4.5 billion, and social media users worldwide represent 3.2 billion people.

In this course, you'll learn how digital provides opportunities for understanding the customer journey, creating sustainable business growth, and fostering more highly functioning organizations, teams, and individuals. You'll also learn how organizations can benefit from applying digital technologies and practices to their marketing plans and strategies.

This course was developed in partnership with the Digital Marketing Institute.

Course content

Embracing the Digital Opportunity

Course: 37 Minutes

  • Embracing the Digital Opportunity
  • Digital Consumer Behavior
  • Customer Expectations
  • Digital Disruption
  • The Digital Customer Journey
  • Digital and Your Organization
  • Digital Impacts on Business Growth and Opportunity
  • Knowledge Check: Reviewing Your Digital Opportunity Skills

Building a Digital Market via Websites and Email

Course: 50 Minutes

  • Building a Digital Market via Websites and Email
  • Online Search Behavior
  • Why Businesses Need a Website
  • Matching a Website to Customer Need
  • Design for User Experience
  • Customer Journey and Conversions
  • Key Concepts of Email Marketing
  • Advantages of Email Marketin3
  • Email Campaigns and the Customer Journey
  • Knowledge Check: Reviewing Your Digital Market Skills

Social Media and Social Selling

Course: 55 Minutes

  • Social Media and Social Selling
  • Key Concepts of Social Media
  • Social Media Platforms
  • The Benefits of Social Media
  • The Benefits of an Active Community
  • Social Media Advertising
  • Social Media and Digital Strategy
  • Social Media Tools
  • Social Selling
  • Personal Branding
  • Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills9

Creating Effective Social Customer Service

Course: 44 Minutes

  • Creating Effective Social Customer Service
  • Digital and Customer Behavior
  • Social Media and Customer Expectations
  • Social Customer Service
  • Advantages of Social Customer Service
  • Live Chat and Chatbots
  • Social Listening and Reputation Management
  • Social Customer Service Challenges
  • Monitoring Social Customer Service
  • Knowledge Check: Assessing Your Skills for Effective Social Customer Service

Assessing Digital Challenges and Risks

Course: 44 Minutes

  • Assessing Digital Challenges and Risks
  • Data Breaches
  • Internal and External Risks
  • Data Protection and Cyber Threats
  • Mitigating Risk Through Planning
  • Practical Requirements for Managing Risk
  • Responding to a Live Crisis
  • Digital Challenges
  • Legislation and the Use of Digital
  • Knowledge Check: Reviewing Your Skills for Managing and Mitigating Digital Risks8

Expanding Your Digital Mindset

Course: 28 Minutes

  • Expanding Your Digital Mindset
  • Digital: An Agile Approach
  • Using Digital to Set Goals
  • Using KPIs and Digital Data Analytics
  • Digital and Your Own Role
  • Digital Culture and the Organization
  • Knowledge Check: Applying a Digital Mindset
Language English
Qualifications of the Instructor Certified
Course Format and Length Teaching videos with subtitles, interactive elements and assignments and tests
Lesson duration 4:18 Hours
Progress monitoring Yes
Access to Material 365 days
Technical Requirements Computer or mobile device, Stable internet connections Web browsersuch as Chrome, Firefox, Safari or Edge.
Support or Assistance Helpdesk and online knowledge base 24/7
Certification Certificate of participation in PDF format
Price and costs Course price at no extra cost
Cancellation policy and money-back guarantee We assess this on a case-by-case basis
Award Winning E-learning Yes
Tip! Provide a quiet learning environment, time and motivation, audio equipment such as headphones or speakers for audio, account information such as login details to access the e-learning platform.
Total
10/10 (1 Reviews)

    "Such an interesting course and I've learned a lot from it. Highly recommendable!"

    C. Dawson on 08 Jun 2022

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Reviews

Total
10/10 (1 Reviews)

    "Such an interesting course and I've learned a lot from it. Highly recommendable!"

    C. Dawson on 08 Jun 2022

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