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Google Google Marketing Tools E-Learning Package
€180,29 €149,00
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Google Google Marketing Tools E-Learning Package
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Google Google Marketing Tools E-Learning Package
Google Google Marketing Tools E-Learning Package
Google Google Marketing Tools E-Learning Package
Google Google Marketing Tools E-Learning Package
Google Google Marketing Tools E-Learning Package
Google Google Marketing Tools E-Learning Package
Google Google Marketing Tools E-Learning Package
Google Google Marketing Tools E-Learning Package
Google Google Marketing Tools E-Learning Package
Google Google Marketing Tools E-Learning Package

Google Google Marketing Tools E-Learning Package

€180,29 €149,00 Incl. tax Excl. tax
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Master essential Google marketing tools: Google AdWords, Google Analytics, Google Analytics for Web Includes award-winning e-learning, official practice exams, and online mentor support. Ideal for boosting your digital marketing skills. Read more.

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Google Marketing Tools E-Learning Package
158786202
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158786202
€180,29 €149,00
  • Officieel examen
    Online of fysiek
  • Start nu – bekroonde e-learning
    Inclusief proefexamens & 24/7
  • ISO 9001 & 27001 werkwijze
    1000+ organisaties gingen u voor
  • Maatwerk & gratis intake
    Inclusief nulmeting bij training

Product description

Google Marketing Tools E-Learning Package

Ready to improve your digital marketing skills and get the most out of your online campaigns? The Google Marketing Tools E-Learning Package gives you the essential skills and tools to manage, measure, and grow your online presence.

This training includes three powerful extras:

  • Google AdWords – Create and manage ad campaigns effectively
  • Google Analytics – Track user behavior, traffic, and conversions
  • Google Analytics for Web – Set up properties, analyze reports, and monitor audience insights

You’ll get 1 year of 24/7 access to interactive video content, voice-over guidance, chapter quizzes, and a certificate upon completion.

What you’ll learn:

  • Build and analyze ad campaigns
  • Track website performance and conversions
  • Understand audience behavior and user flow
  • Make data-driven marketing decisions
  • Improve ROI with smarter targeting and analytics

Who Should Enroll?

Perfect for:

  • Digital marketers and content strategists
  • Freelancers, entrepreneurs, and e-commerce owners
  • Marketing and communication students
  • Professionals in advertising and analytics
  • Anyone looking to master data-driven marketing with Google tools

Demo Google Marketing Tools E-Learning Package

Course content

Google AdWords: Setting up Ad Campaigns

Course: 34 Minutes

  • Activating & signing in to Google AdWords
  • Understanding the Google AdWords interface
  • Interpreting the Overview analytics
  • Understanding campaigns
  • Creating a campaign
    Managing campaigns

Google AdWords: Creating Ads & Ad Groups

Course: 46 Minutes

  • Creating ad groups
  • Using ad groups
  • Editing your ad details
  • Using extensions to improve your ad
  • Editing ad locations
  • Managing your ad schedule
  • Adjusting your device settings
  • Using ad variations
  • Using campaign drafts
  • Creating campaign experiments

Google AdWords: Using Audience, Placements & Keywords

Course: 37 Minutes

  • Creating a target audience
  • Viewing & analyzing demographics
  • Using topics
  • Managing placements
  • Understanding the keyword interface
  • Managing keywords
  • Understanding location data

Google AdWords: Analyzing Ads & Campaigns

Course: 37 Minutes

  • Creating a report
  • Customizing reports
  • Sharing reports
  • Exporting reports
  • Creating a dashboard
  • Customizing a dashboard
  • Sharing a dashboard
  • Exporting a dashboard

Google AdWords: Managing Accounts & Settings

Course: 21 Minutes

  • Adding new AdWords users
  • Managing AdWords users
  • Linking Google AdWords & Google Analytics accounts
  • Configuring your account preferences
  • Managing notifications

Google Analytics for Web: Creating & Managing Properties

Course: 54 Minutes

  • Activating Google Analytics & signing in
  • Understanding the Google Analytics interface
  • Adding accounts
  • Adding & viewing properties
  • Managing properties
  • Adding property views
  • Creating view filters
  • Setting up a goal
  • Setting up custom alerts
  • Managing Analytics users

Google Analytics for Web: Analyzing Audiences & User Behavior

Course: 51 Minutes

  • Interpreting the Home View analytics
  • Browsing real-time analytics
  • Using Analytics Intelligence Insights
  • Using the Audience Analytics Overview
  • Using Geo metrics
  • Analyzing location data
  • Understanding Audience Behavior analytics
  • Understanding your user traffic
  • Understanding user behavior
  • Using the Behavior Flow
  • Analyzing page use

Google Analytics for Web: Using Dashboards & Reports

Course: 45 Minutes

  • Creating a dashboard
  • Creating a custom dashboard
  • Customizing a dashboard
  • Sharing dashboards
  • Importing a dashboard from the gallery
  • Managing dashboards
  • Analyzing your location data in a pivot table
  • Exporting analytics
  • Sharing analytics
  • Saving analytics

Data Analysis Overview

Course: 19 Minutes

  • Course Introduction
  • Digital Analysis and Common Digital Strategies
  • Elements of Digital Analysis
  • Analysis Techniques
  • Conversions and Attribution

Measurement Plan

Course: 12 Minutes

  • Resources for Data Measurement
  • Creating a Measurement Plan
  • Document Infrastructure and Plan Implementation

Data Collection and Metrics

Course: 11 Minutes

  • Google Analytics Data Collection and Processing
  • Types of Data
  • Commonly Used Metrics

Practice: Features of Measurement

Course: 2 Minutes

  • Exercise: Features of Measurement and Data Collection

Creating and Using a Google Analytics Account

Course: 18 Minutes

  • Course Introduction
  • Creating and Navigating an Account
  • Setting Data Filters
  • Goal and E-commerce Tracking
  • Choosing Data Sources

Google Analytics Reports

Course: 27 Minutes

  • Reporting Tasks and Navigation
  • Audience Reports
  • Acquisition Reports
  • AdWords Reports
  • Behavior Reports
  • Creating Custom Reports and Using Dashboards

Practice: Set up a Google Analytics account

Course: 3 Minutes

  • Exercise: Create and set up a Google Analytics account

Conversion Reports

Course: 19 Minutes

  • Course Introduction
  • Goal Flow Reports
  • E-commerce Reports
  • Multichannel Funnels Reports
  • Attribution Reports

Google Tag Manager

Course: 16 Minutes

  • Introduction to Tag Manager
  • Configuring Tag Manager
  • Adding Tag Manager Site Support
  • Tag Manager Concepts

Google Analytics for Mobile Apps

Course: 6 Minutes

  • Using the Analytics SDK
  • Using the Google Tag Manager

Practice: Set Up Tag Manager

Course: 3 Minutes

  • Exercise: Set Up Tag Manager

Upgrading Google Analytics

Course: 7 Minutes

  • Course Introduction
  • Upgrading from Legacy Page Tracking
  • Upgrading Google Tag Manager

Google Analytics APIs and Tools

Course: 24 Minutes

  • Interacting with Analytics Programmatically
  • Google Management API
  • Introducing Core Reporting API
  • Using the Query Explorer
  • Google Analytics Spreadsheet Add-on
  • Analytics Mobile App

Practice: Use the Spreadsheet Add-on

Course: 3 Minutes

  • Exercise: Use the Spreadsheet Add-on

Order the “Google Marketing Tools E-Learning Package” now and take control of your digital growth
✔️ 3 expert-level trainings in one
✔️ Includes certification, real-world practice, and personal mentor
Start now and unlock the full power of Google for your marketing strategy!

Specifications

Article number
158786202
SKU
158786202
Language
English
Qualifications of the Instructor
Certified
Course Format and Length
Teaching videos with subtitles, interactive elements and assignments and tests
Lesson duration
8:14 Hours
Progress monitoring
Access to Material
365 days
Technical Requirements
Computer or mobile device, Stable internet connections Web browsersuch as Chrome, Firefox, Safari or Edge.
Support or Assistance
Helpdesk and online knowledge base 24/7
Certification
Certificate of participation in PDF format
Price and costs
Course price at no extra cost
Cancellation policy and money-back guarantee
We assess this on a case-by-case basis
Award Winning E-learning
Tip!
Provide a quiet learning environment, time and motivation, audio equipment such as headphones or speakers for audio, account information such as login details to access the e-learning platform.

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Vragen over dit product?
Heeft u vragen over dit product of hulp nodig bij het bestellen? Onze AI-chatbot is 24/7 beschikbaar, of neem contact op via [email protected] of bel +31 36 760 1019

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Google Google Marketing Tools E-Learning Package
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Google Marketing Tools E-Learning Package
Master essential Google marketing tools: Google AdWords, Google Analytics, Googl...
€180,29 €149,00
 

Specifications

Article number
158786202
SKU
158786202
Language
English
Qualifications of the Instructor
Certified
Course Format and Length
Teaching videos with subtitles, interactive elements and assignments and tests
Lesson duration
8:14 Hours
Progress monitoring
Access to Material
365 days
Technical Requirements
Computer or mobile device, Stable internet connections Web browsersuch as Chrome, Firefox, Safari or Edge.
Support or Assistance
Helpdesk and online knowledge base 24/7
Certification
Certificate of participation in PDF format
Price and costs
Course price at no extra cost
Cancellation policy and money-back guarantee
We assess this on a case-by-case basis
Award Winning E-learning
Tip!
Provide a quiet learning environment, time and motivation, audio equipment such as headphones or speakers for audio, account information such as login details to access the e-learning platform.
0/5
0 stars based on 0 reviews
0 reviews
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