Master essential Google marketing tools: Google AdWords, Google Analytics, Google Analytics for Web Includes award-winning e-learning, official practice exams, and online mentor support. Ideal for boosting your digital marketing skills.
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Product description
Google Marketing Tools E-Learning Package
Ready to improve your digital marketing skills and get the most out of your online campaigns? The Google Marketing Tools E-Learning Package gives you the essential skills and tools to manage, measure, and grow your online presence.
This training includes three powerful extras:
Google AdWords – Create and manage ad campaigns effectively
Google Analytics – Track user behavior, traffic, and conversions
Google Analytics for Web – Set up properties, analyze reports, and monitor audience insights
You’ll get 1 year of 24/7 access to interactive video content, voice-over guidance, chapter quizzes, and a certificate upon completion.
What you’ll learn:
Build and analyze ad campaigns
Track website performance and conversions
Understand audience behavior and user flow
Make data-driven marketing decisions
Improve ROI with smarter targeting and analytics
Who Should Enroll?
Perfect for:
Digital marketers and content strategists
Freelancers, entrepreneurs, and e-commerce owners
Marketing and communication students
Professionals in advertising and analytics
Anyone looking to master data-driven marketing with Google tools
Demo Google Marketing Tools E-Learning Package
Course content
Google AdWords: Setting up Ad Campaigns
Course: 34 Minutes
Activating & signing in to Google AdWords
Understanding the Google AdWords interface
Interpreting the Overview analytics
Understanding campaigns
Creating a campaign Managing campaigns
Google AdWords: Creating Ads & Ad Groups
Course: 46 Minutes
Creating ad groups
Using ad groups
Editing your ad details
Using extensions to improve your ad
Editing ad locations
Managing your ad schedule
Adjusting your device settings
Using ad variations
Using campaign drafts
Creating campaign experiments
Google AdWords: Using Audience, Placements & Keywords
Course: 37 Minutes
Creating a target audience
Viewing & analyzing demographics
Using topics
Managing placements
Understanding the keyword interface
Managing keywords
Understanding location data
Google AdWords: Analyzing Ads & Campaigns
Course: 37 Minutes
Creating a report
Customizing reports
Sharing reports
Exporting reports
Creating a dashboard
Customizing a dashboard
Sharing a dashboard
Exporting a dashboard
Google AdWords: Managing Accounts & Settings
Course: 21 Minutes
Adding new AdWords users
Managing AdWords users
Linking Google AdWords & Google Analytics accounts
Configuring your account preferences
Managing notifications
Google Analytics for Web: Creating & Managing Properties
Course: 54 Minutes
Activating Google Analytics & signing in
Understanding the Google Analytics interface
Adding accounts
Adding & viewing properties
Managing properties
Adding property views
Creating view filters
Setting up a goal
Setting up custom alerts
Managing Analytics users
Google Analytics for Web: Analyzing Audiences & User Behavior
Course: 51 Minutes
Interpreting the Home View analytics
Browsing real-time analytics
Using Analytics Intelligence Insights
Using the Audience Analytics Overview
Using Geo metrics
Analyzing location data
Understanding Audience Behavior analytics
Understanding your user traffic
Understanding user behavior
Using the Behavior Flow
Analyzing page use
Google Analytics for Web: Using Dashboards & Reports
Course: 45 Minutes
Creating a dashboard
Creating a custom dashboard
Customizing a dashboard
Sharing dashboards
Importing a dashboard from the gallery
Managing dashboards
Analyzing your location data in a pivot table
Exporting analytics
Sharing analytics
Saving analytics
Data Analysis Overview
Course: 19 Minutes
Course Introduction
Digital Analysis and Common Digital Strategies
Elements of Digital Analysis
Analysis Techniques
Conversions and Attribution
Measurement Plan
Course: 12 Minutes
Resources for Data Measurement
Creating a Measurement Plan
Document Infrastructure and Plan Implementation
Data Collection and Metrics
Course: 11 Minutes
Google Analytics Data Collection and Processing
Types of Data
Commonly Used Metrics
Practice: Features of Measurement
Course: 2 Minutes
Exercise: Features of Measurement and Data Collection
Creating and Using a Google Analytics Account
Course: 18 Minutes
Course Introduction
Creating and Navigating an Account
Setting Data Filters
Goal and E-commerce Tracking
Choosing Data Sources
Google Analytics Reports
Course: 27 Minutes
Reporting Tasks and Navigation
Audience Reports
Acquisition Reports
AdWords Reports
Behavior Reports
Creating Custom Reports and Using Dashboards
Practice: Set up a Google Analytics account
Course: 3 Minutes
Exercise: Create and set up a Google Analytics account
Conversion Reports
Course: 19 Minutes
Course Introduction
Goal Flow Reports
E-commerce Reports
Multichannel Funnels Reports
Attribution Reports
Google Tag Manager
Course: 16 Minutes
Introduction to Tag Manager
Configuring Tag Manager
Adding Tag Manager Site Support
Tag Manager Concepts
Google Analytics for Mobile Apps
Course: 6 Minutes
Using the Analytics SDK
Using the Google Tag Manager
Practice: Set Up Tag Manager
Course: 3 Minutes
Exercise: Set Up Tag Manager
Upgrading Google Analytics
Course: 7 Minutes
Course Introduction
Upgrading from Legacy Page Tracking
Upgrading Google Tag Manager
Google Analytics APIs and Tools
Course: 24 Minutes
Interacting with Analytics Programmatically
Google Management API
Introducing Core Reporting API
Using the Query Explorer
Google Analytics Spreadsheet Add-on
Analytics Mobile App
Practice: Use the Spreadsheet Add-on
Course: 3 Minutes
Exercise: Use the Spreadsheet Add-on
Order the “Google Marketing Tools E-Learning Package” now and take control of your digital growth ✔️ 3 expert-level trainings in one ✔️ Includes certification, real-world practice, and personal mentor Start now and unlock the full power of Google for your marketing strategy!
Specifications
Article number
158786202
SKU
158786202
Language
English
Qualifications of the Instructor
Certified
Course Format and Length
Teaching videos with subtitles, interactive elements and assignments and tests
Lesson duration
8:14 Hours
Progress monitoring
Access to Material
365 days
Technical Requirements
Computer or mobile device, Stable internet connections Web browsersuch as Chrome, Firefox, Safari or Edge.
Support or Assistance
Helpdesk and online knowledge base 24/7
Certification
Certificate of participation in PDF format
Price and costs
Course price at no extra cost
Cancellation policy and money-back guarantee
We assess this on a case-by-case basis
Award Winning E-learning
Tip!
Provide a quiet learning environment, time and motivation, audio equipment such as headphones or speakers for audio, account information such as login details to access the e-learning platform.
Heeft u vragen over dit product of hulp nodig bij het bestellen? Onze AI-chatbot is 24/7 beschikbaar, of neem contact op via [email protected] of bel +31 36 760 1019
Heeft u vragen over dit product of hulp nodig bij het bestellen? Onze AI-chatbot is 24/7 beschikbaar, of neem contact op via [email protected] of bel +31 36 760 1019
Master essential Google marketing tools: Google AdWords, Google Analytics, Googl...
€180,29€149,00
Specifications
Article number
158786202
SKU
158786202
Language
English
Qualifications of the Instructor
Certified
Course Format and Length
Teaching videos with subtitles, interactive elements and assignments and tests
Lesson duration
8:14 Hours
Progress monitoring
Access to Material
365 days
Technical Requirements
Computer or mobile device, Stable internet connections Web browsersuch as Chrome, Firefox, Safari or Edge.
Support or Assistance
Helpdesk and online knowledge base 24/7
Certification
Certificate of participation in PDF format
Price and costs
Course price at no extra cost
Cancellation policy and money-back guarantee
We assess this on a case-by-case basis
Award Winning E-learning
Tip!
Provide a quiet learning environment, time and motivation, audio equipment such as headphones or speakers for audio, account information such as login details to access the e-learning platform.
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