Google Analytics Course E-Learning

Want to learn how to use Google Analytics to understand and improve the performance of your website? Our award-winning e-learning course offers a detailed, step-by-step approach to using Google Analytics. From setting up your account to interpreting data, this course will help you gain valuable insights that will strengthen your marketing strategies.

What to expect.

• Award-winning E-Learning Course: Created by certified experts with the latest techniques and updates.
• Comprehensive Interactive Videos: Clear explanations and practical examples to get you up to speed quickly.
• Practical Exercises: Immediate application of your knowledge in real scenarios and analyses.
• Certified Teachers: Expert guidance from experienced Google Analytics specialists.
• Certificate of Completion: Demonstrate your new skills and enhance your digital marketing profile.

Wat leer je.

• Uw Google Analytics-account en -profiel instellen en configureren.
• Inzicht krijgen in belangrijke statistieken zoals sessies, gebruikers, conversies en bouncepercentage.
• Gedetailleerde rapporten genereren en gegevens segmenteren voor diepere inzichten.
• Doelen en e-commerce tracking gebruiken om conversies te meten.
• De prestaties van uw website verbeteren door marketingcampagnes te optimaliseren op basis van gegevens.

Voor wie is deze cursus bedoeld?

• Marketeers die de effectiviteit van hun campagnes willen analyseren en verbeteren.
• Bedrijven die meer inzicht willen krijgen in hun websiteverkeer en gebruikersgedrag.
• Iedereen die zijn vaardigheden op het gebied van gegevensanalyse en websiteoptimalisatie wil verbeteren.

Demo Google Analytics Course E-Learning

Course content

Data Analysis Overview

Course: 19 Minutes

• Course Introduction
• Digital Analysis and Common Digital Strategies
• Elements of Digital Analysis
• Analysis Techniques
• Conversions and Attribution

Measurement Plan

Course: 12 Minutes

• Resources for Data Measurement
• Creating a Measurement Plan
• Document Infrastructure and Plan Implementation

Data Collection and Metrics

Course: 11 Minutes

• Google Analytics Data Collection and Processing
• Types of Data
• Commonly Used Metrics

Practice: Features of Measurement

Course: 2 Minutes

• Exercise: Features of Measurement and Data Collection

Creating and Using a Google Analytics Account

Course: 18 Minutes

• Course Introduction
• Creating and Navigating an Account
• Setting Data Filters
• Goal and E-commerce Tracking
• Choosing Data Sources

Google Analytics Reports

Course: 27 Minutes

• Reporting Tasks and Navigation
• Audience Reports
• Acquisition Reports
• AdWords Reports
• Behavior Reports
• Creating Custom Reports and Using Dashboards

Practice: Set up a Google Analytics account

Course: 3 Minutes

• Exercise: Create and set up a Google Analytics account

Conversion Reports

Course: 19 Minutes

• Course Introduction
• Goal Flow Reports
• E-commerce Reports
• Multichannel Funnels Reports
• Attribution Reports

Google Tag Manager

Course: 16 Minutes

• Introduction to Tag Manager
• Configuring Tag Manager
• Adding Tag Manager Site Support
• Tag Manager Concepts

Google Analytics for Mobile Apps

Course: 6 Minutes

• Using the Analytics SDK
• Using the Google Tag Manager

Practice: Set Up Tag Manager

Course: 3 Minutes

• Exercise: Set Up Tag Manager

Upgrading Google Analytics

Course: 7 Minutes

• Course Introduction
• Upgrading from Legacy Page Tracking
• Upgrading Google Tag Manager

Google Analytics APIs and Tools

Course: 24 Minutes

• Interacting with Analytics Programmatically
• Google Management API
• Introducing Core Reporting API
• Using the Query Explorer
• Google Analytics Spreadsheet Add-on
• Analytics Mobile App

Practice: Use the Spreadsheet Add-on

Course: 3 Minutes

• Exercise: Use the Spreadsheet Add-on

Ready to improve your website performance with Google Analytics?

✔️ Book your Google Analytics Course now and get instant access to all modules!

Click the "Register ’ button and start learning today.

100% secure booking - start at your own pace and get more control over your online performance!