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Item number: 90817511

Google Analytics Course E-Learning

Item number: 90817511

Google Analytics Course E-Learning

129,00 156,09 Incl. tax

Order now and start the best online Analytics E-Learning course today. 365 days of training when it suits you.

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Discounts:
  • Buy 2 for €126,42 each and save 2%
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  • Buy 4 for €123,84 each and save 4%
  • Buy 5 for €122,55 each and save 5%
  • Buy 10 for €116,10 each and save 10%
  • Buy 25 for €109,65 each and save 15%
  • Buy 50 for €103,20 each and save 20%
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Google Analytics Course E-Learning

In this online E-Learning Google Analytics course you will get to know the basic functionalities of Google Analytics. This way you will learn exactly what you can measure with Google Analytics, the process and measurement of data in Analytics, creating an account, running reports, visualizing data, using the Google Tag Manager, using Google Analytics on you mobile device, the API and upgrading to the latest version.

Course content

Data Analysis Overview

Course: 19 Minutes

  • Course Introduction
  • Digital Analysis and Common Digital Strategies
  • Elements of Digital Analysis
  • Analysis Techniques
  • Conversions and Attribution

Measurement Plan

Course: 12 Minutes

  • Resources for Data Measurement
  • Creating a Measurement Plan
  • Document Infrastructure and Plan Implementation

Data Collection and Metrics

Course: 11 Minutes

  • Google Analytics Data Collection and Processing
  • Types of Data
  • Commonly Used Metrics

Practice: Features of Measurement

Course: 2 Minutes

  • Exercise: Features of Measurement and Data Collection

Creating and Using a Google Analytics Account

Course: 18 Minutes

  • Course Introduction
  • Creating and Navigating an Account
  • Setting Data Filters
  • Goal and E-commerce Tracking
  • Choosing Data Sources

Google Analytics Reports

Course: 27 Minutes

  • Reporting Tasks and Navigation
  • Audience Reports
  • Acquisition Reports
  • AdWords Reports
  • Behavior Reports
  • Creating Custom Reports and Using Dashboards

Practice: Set up a Google Analytics account

Course: 3 Minutes

  • Exercise: Create and set up a Google Analytics account

Conversion Reports

Course: 19 Minutes

  • Course Introduction
  • Goal Flow Reports
  • E-commerce Reports
  • Multichannel Funnels Reports
  • Attribution Reports

Google Tag Manager

Course: 16 Minutes

  • Introduction to Tag Manager
  • Configuring Tag Manager
  • Adding Tag Manager Site Support
  • Tag Manager Concepts

Google Analytics for Mobile Apps

Course: 6 Minutes

  • Using the Analytics SDK
  • Using the Google Tag Manager

Practice: Set Up Tag Manager

Course: 3 Minutes

  • Exercise: Set Up Tag Manager

Upgrading Google Analytics

Course: 7 Minutes

  • Course Introduction
  • Upgrading from Legacy Page Tracking
  • Upgrading Google Tag Manager

Google Analytics APIs and Tools

Course: 24 Minutes

  • Interacting with Analytics Programmatically
  • Google Management API
  • Introducing Core Reporting API
  • Using the Query Explorer
  • Google Analytics Spreadsheet Add-on
  • Analytics Mobile App

Practice: Use the Spreadsheet Add-on

Course: 3 Minutes

  • Exercise: Use the Spreadsheet Add-on
Language English
Qualifications of the Instructor Certified
Course Format and Length Teaching videos with subtitles, interactive elements and assignments and tests
Lesson duration 2:49 Hours
Progress monitoring Yes
Access to Material 365 days
Technical Requirements Computer or mobile device, Stable internet connections Web browsersuch as Chrome, Firefox, Safari or Edge.
Support or Assistance Helpdesk and online knowledge base 24/7
Certification Certificate of participation in PDF format
Price and costs Course price at no extra cost
Cancellation policy and money-back guarantee We assess this on a case-by-case basis
Award Winning E-learning Yes
Tip! Provide a quiet learning environment, time and motivation, audio equipment such as headphones or speakers for audio, account information such as login details to access the e-learning platform.

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